Tips to Use Short-Form Videos for Digital Marketing
With the consistent evolution of digital landscape, the techniques of promoting or marketing products and services have changed. Instead of using traditional marketing methods, businesses and individuals are leveraging the benefits of short-form videos. These have gained a lot of popularity across all digital platforms. The engaging and trending content can instantly grab the attention of targeted audience with ease.
For instance, TikTok has over 1.5 billion users/monthly, making a perfect platform for marketers to engage targeted customers using video content. Similarly, Intagram reels are perfect for reaching mass audiences and promoting your products and services. In fact, many companies hire experienced production house in Melbourne for quality video creation and brainstorming ideas according to the latest trends.
So, here is a complete guide on leveraging the benefits of short-form videos for digital marketing:
What is a Short-Form Video?
It is the video content that is 5-90 seconds in duration. It is used on social media platforms, such as TikTok, Instagram and Youtube for targeted users. You can get instant gratification through the short video. However, it is important to create quality content that can deliver your message while entertaining the audiences. So, the task can be challenging for creators.
Understanding the Short-Form Video Formats
Short-form video is shot vertically in the portrait mode instead of landscape mode.
- For IG reels or videos, the upload size is 1080*1920 pixels and the aspect ratio is 9:16. The aspect radio on the IG feed is 4:5.
- YouTube Videos and Shorts: It should be 1080*1920 pixels in size and the aspect ratio would be 9:16
How to Get Started with Short-Form Videos?
Make sure you focus on the five C’s to get started with interactive short-form videos for digital marketing:
1. Commitment
This is the foremost things required to make the most of these videos. Be realistic when setting your goals. Make sure you devote time for the creation and promotion of videos in the long run. Many people prefer hiring production house in Melbourne for larger projects.
2. Creative Aspect
Creativity can take your video content to the next level. Instead of copying ideas, focus on thinking something out of the box and unleash your creative skills.
3. Content for the Video
Creating the right content for the right digital platform is crucial. Make sure you research thoroughly about the types of videos that work best on each platform. The content should be unique, relevant and captivating to the audience.
4. Consistency
Believe it or not! Consistency is the key when using digital platforms for promotion and marketing. It is good to set a consistent posting schedule on different platforms and stick to it. Creating a content calendar can help you make the most of it.
5. Community
There is no use of posting videos on a digital platform where your potential audience isn’t active. It is good to do proper market research, know your audiences, track their social media preferences and engage accordingly.
Wrapping up
These are some of the best ways to use short-form videos for digital marketing. Make sure you create quality, relevant and trendy video with the help of best production house in Melbourne and reach your targeted audience instantly.
